The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Burger King
Client
Title
Category
Award
Points
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Games / Gaming
Points: 21.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Online Community Platform
Points: 21.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Sonic Branding / Branded Audio
Points: 21.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Active Engagement / Call to Action
Points: 21.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Stunts & Activations
Points: 21.00
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: Branded AI / Experiential
Points: 9.00
Bundles of Joy
Agency: BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client: Burger King UK
Category: Popular Culture Impact
Points: 9.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / Use of Media in Creative Use of Data
Points: 9.00
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France
Category: Brand Partnerships
Points: 9.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Brand Placement / In Game
Points: 9.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Guerilla / Game Modification
Points: 9.00
Bundles of Joy
Agency: BBH / London + Magna Studios / London + ELMNTL + Black Sheep Music
Client: Burger King UK
Category: Integrated / Omnichannel Campaign
Points: 9.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Gaming / Online
Points: 9.00
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: AI Craft / Art & Design
Points: 3.00
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: Innovation in AI
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
We Buy Your Vote
Agency: DAVID / São Paulo + CarbonoSoundLab / São Paulo + Mol / São Paulo
Client: Burger King
Category: Popular Culture Impact
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / New Ideas in Technology
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Digital & Online / Gaming
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France
Category: Commerce
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Events / Virtual
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Experiential Audio
Points: 3.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
Long Live The King
Agency: VML / Madrid + Burger King + Roma
Client: Burger King
Category: Use of Humor
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Streaming and Influencer
Points: 3.00
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: Craft / Use of Technology
Points: 3.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Bundles of Joy
Agency: BBH / London
Client: Burger King UK
Category: Craft / Photography
Points: 3.00
BK® Taste Lawyers
Agency: AlmapBBDO / Sao Paulo + Sentimental Filme / Sao Paulo + Jamute / Sao Paulo
Client: Burger King
Category: Reputation Management
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / Use of Media in Radio & Audio
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Stunts & Activations
Points: 3.00
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King
Category: Craft / Craft - Use of Technology - AI
Points: 3.00
Client:
Burger King
Title:
Burger to King
Category:
Games / Gaming
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Burger King
Title:
The Whopper Island
Category:
Online Community Platform
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Burger to King
Category:
Sonic Branding / Branded Audio
Award:
2025 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Burger to King
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Silver Pencil
Points:
21.00
Client:
Burger King
Title:
The Whopper Island
Category:
Stunts & Activations
Award:
2025 Social Media Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Branded AI / Experiential
Award:
2025 Creative Use of AI Bronze Pencil
Points:
9.00
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Creative Use of Data
Award:
2025 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Brand Partnerships
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Burger to King
Category:
Brand Placement / In Game
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Burger to King
Category:
Guerilla / Game Modification
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Burger to King
Category:
Gaming / Online
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Posters / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
AI Craft / Art & Design
Award:
2025 Creative Use of AI Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Innovation in AI
Award:
2025 Creative Use of AI Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Burger King
Title:
We Buy Your Vote
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Digital & Online / Gaming
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Events / Virtual
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Experiential Audio
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Commerce
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
Long Live The King
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Streaming and Influencer
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Craft / Use of Technology
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Craft / Photography
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
BK® Taste Lawyers
Category:
Reputation Management
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00